With advancements in science and genetics, the old way of doing healthcare and medicine is fading away. The new approach called “precision medicine” has proven to be extremely effective at not only treating illness, but even more so as a way to prevent illnesses from ever occurring. Precision medicine takes the approach of using data gathered from various sources to build personalized medical plans, with a focus on a person’s genetics, environment, lifestyle & behavior over time. While the precision medicine approach is being adopted more than ever by top doctors and hospitals, many in the private sector are lagging behind.
Take for instance IV Therapy – In the past few years IV therapy has proven to be one of the fastest growing and most popular medical services around the world. In every major city, from New York to Bangkok, you will find scores of places offering IV drips (intravenous) for a range of issues – Cures for Jet lag, hangovers, immunity boosting, energy boosting, skin health, addiction issues, anti-aging and much more.
What is interesting to note is that The IV therapy market has shifted away from hospitals with spas, clinics, wellness centers and mobile homecare services now making up the majority of the market share. In the vast majority of cases treatment is done without a doctor’s prescription or under the supervision of a doctor. In these scenarios, the approach to delivering IV therapy is not scientific, patients simply describe their symptoms or what kind of therapy they want to have and proceed. What this means is that the most effective IV treatments specific to each client are often being overlooked.
However with advancements in technology with tools such as DNA testing kits readily available, many IV therapy businesses have started to embrace precision nutrition, other wise known as the precision medicine approach – Instead of playing guessing game on what IV therapy to take, now it is now possible for patients to take a simple DNA test, get a detailed report of health risks and indications, and have a clear idea of what a IV will be best for them. One of the largest IV brands in the world – Rebirth Clinics (www.RebirthGlobe.com) has made this their policy at all their clinics and the results have been fantastic.
Rebirth is not alone, many IV companies are following suit and offering precise programs for their clients – And the results are paying off. With the IV market growing at a rapid pace, Data from Grand View Research indicates “The IV Therapy Market Size Was Valued at USD 47.5 Billion in 2022 and is Projected to Reach USD 78.9 Billion by 2030, Growing at a CAGR of 6.70% From 2023-2030”, we anticipate more and more companies opting for the precision approach treatments.
The trends are clear, not only is precision medicine the best approach to healthcare in our time, but also going forward. Not only for effecting and healing the lives of individuals, but also in its role in preventative care and helping overall healthcare systems. The best way to prevent overcrowded hospitals and limited healthcare resources is to help people avoid getting sick in the first place. This is the aim of the precision approach, not only to treat individuals with the most effective personalized plans, but to take into consideration a person’s genetic predispositions and risks, their behavior, their environment and get out in front of health issues before they materialize. The proliferation of inexpensive and effective DNA testing in our generation plays a major role in that. Now whether you are a well funded large hospital, or a small IV therapy clinic, the tools exist to start making a difference.